We were contacted by Sergio Rossi, in person, and asked to manage the whole project from concept to completion, with particular emphasis on the development of the image concept for his stores.

We presented a concept for the project for a very minimal and very sophisticated space, where the main, prominent feature was the combination of metal with ‘soldered’ strips of crystal.

Once the idea had been approved, we were given the task of designing retail spaces in the four important international cities.